The infrastructure offered by Montreux makes it the ideal host town for the Conference, with short routes that will allow guests to make their way comfortably on foot or by public transport between their hotel accommodation and the Conference venues. The region surrounding Montreux is also an extremely attractive destination for tourists, including the numerous leading lights of international music who make their way to the shores of Lake Geneva for the annual Montreux Jazz Festival. Deep Purple‘s "Smoke on the Water", which was inspired by a fire that engulfed Montreux Casino in 1971, counts among the world’s best-known song titles, and it is to the impressive hall "Claude Nobs" of the very same casino that we look forward to welcoming our guests for the Conference‘s evening events.
Amid the attractions of Montreux, however, it is the Holstein cow that will stand at the center of Conference proceedings. Specialist lectures will provide us with extensive information about the present-day status and future of the world’s foremost dairy breed, whilst exchanges and discussions between Conference participants will represent another invaluable aspect of the event.
We therefore look forward to greeting you in Montreux in spring 2021 – not, for once, to the strains of "Smoke on the Water", but instead to a rousing chorus of "Holstein, Simply the Best"!